Notes
Short notes from the studio.
One real article a month on craft, process, and what we learn shipping products — not a batch of stubs published once and abandoned.
Design is the product
If design shows up after the roadmap, you’ve already decided it doesn’t matter.
Read note →Launch or Rebuild
Most serious product design work fits one of two doors. Naming Launch or Rebuild early saves everyone from a vague website project.
Read note →Hours are not the product
We size design by outcome and craft — not by a fake hourly menu.
Read note →What an MVP design partner actually does
Not a freelance UI dump. A partner who cuts scope, designs the critical journey, and ships something people can use.
Read note →When a SaaS product needs a redesign
The UI looks finished. Users still stall. That is a SaaS product redesign problem — journeys and hierarchy, not a content sprint.
Read note →