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Notes

Short notes from the studio.

One real article a month on craft, process, and what we learn shipping products — not a batch of stubs published once and abandoned.

Jul 25, 2026
Design is the product
If design shows up after the roadmap, you’ve already decided it doesn’t matter.
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Aug 4, 2026
Launch or Rebuild
Most serious product design work fits one of two doors. Naming Launch or Rebuild early saves everyone from a vague website project.
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Jul 25, 2026
Hours are not the product
We size design by outcome and craft — not by a fake hourly menu.
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Jul 25, 2026
What an MVP design partner actually does
Not a freelance UI dump. A partner who cuts scope, designs the critical journey, and ships something people can use.
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Aug 4, 2026
When a SaaS product needs a redesign
The UI looks finished. Users still stall. That is a SaaS product redesign problem — journeys and hierarchy, not a content sprint.
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