Product design studio for SaaS teams on a deadline
Ten years. 50+ products shipped, from first release to enterprise scale.
Phoenux designs and builds SaaS interfaces, MVPs, and the design systems underneath them, for product teams across North America, Europe, and MENA. Design is the core craft here, not decoration after the roadmap is frozen.
Ten years. 50+ products shipped, from first release to enterprise scale.
Teams who shipped with us
Seed-stage MVPs through to enterprise platforms handling millions of transactions.
A product can look finished and still fail
It ships on schedule. It passes the stakeholder review. And it loses the user on day three.
Support fills with “where do I…?” tickets. Sales demos route around the journeys that break in production. Every squad builds its own version of the same button. That gap, between looking done and being usable, is where Phoenux works.
Are you building something new, or fixing something live?
Different problems, different scope. We name which one you have in the first call.
Building something new
Rapid MVP design and development
An idea made real enough to learn from. One priority journey, controlled scope, sprints often one to three weeks.
Let's scope an MVP →
Fixing something live
Product design and UX for live products
Something already shipped that looks finished and fails in real use. We rebuild the structure, the interface, and the system behind it.
Let's talk rebuild →Not sure which? Your team disagrees about what's broken. You get a ranked, buyable plan, and a straight answer on whether the product can take AI features. Start with UX Audit + AI Readiness →
What you can hire us for
Four things. Most projects use two of them.
Strategy & Research
Positioning, research, and content design, so the design isn't guessing what the product is for.
View services →
Product Design
Interface design, web UX, design systems, legacy modernization. Including the states most teams skip: empty, loading, error, edge cases.
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MVP & Build
Idea to working product on the lightest honest stack. No-code when it's the right call, a straight answer when it isn't.
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AI Product Design
Conversational interfaces, agentic workflows, and design systems built for output that varies.
View services →AI is wrong ten percent of the time. Design for that.
Most AI features land on products that already confuse people, and trust goes with them. Phoenux designs AI the same way we design anything else: real states, failure modes, recovery paths. A model that's right ninety percent of the time is a design problem, not a rounding error.
- Conversational AI:
- assistants inside real workflows, not a chat window on the homepage
- Agentic workflow UX:
- designing for actions taken on the user's behalf, including when they go wrong
- AI-native design systems:
- components built for output that varies
- UX Audit + AI Readiness:
- whether your product can take AI features without breaking trust
Four projects, and what changed
Foodics — design system across five product pods
Growth stopped inventing a new interface every quarter.
Sendoso — send system, marketplace, and tracker
Complex B2B made operable. 30% more monthly active users.
Unlayer — embed editor UX at enterprise scale
Depth without chaos as the product grew.
Read case study →
Imgry — image automation for B2B marketing
Image creation time cut by 60%.
How a project actually runs
Name the problem
Building new or fixing live, the journey that pays the bills, and what's out of scope. You get a scope thesis and a cut list.
Map the journey
Structure, content, and states, before any polish.
Design the states and the system
Interface, components, and the microcopy that changes behavior.
Hand off or build
Specs your engineers can trust, or a working build.
Review what happened
What worked, what to cut, what's worth doing next.
We don't disappear after Figma.
Ten years, in numbers
Designing products since 2016
Ten years
Products shipped, startup through enterprise
50+
More monthly active users — Sendoso
30%
Faster image creation — Imgry
60%
Market share reached in core segment — Foodics
95%
Average lift in donations across 20+ nonprofits
30%+
Every number here belongs to a case study you can go read.
Founded by Shahrukh Azhar and Ahmed Sadoon — 15 years of design and B2B SaaS experience per founder.
Not our words
“We've been impressed with their quality of work.”
CEO, SlashExperts
✓ Verified Review
“The team is amazing, very reliable, and has a strong work ethic.”
Marketing Director, Darul Qasim College
✓ Verified Review
“Phoenux Design has always delivered on time.”
Executive, Unlayer
✓ Verified Review
Frequently asked questions
What does Phoenux do?+
We design and build SaaS products — interfaces, MVPs, and the design systems underneath them. Strategy and research, product design, and MVP build, with the states most teams skip: empty, loading, error, edge cases.
Who is Phoenux for?+
Product teams, from seed-stage founders shipping an MVP to enterprise platforms handling millions of transactions. If you're building something new or fixing something live, that's us.
Where does Phoenux work?+
We're based in Lahore, Pakistan and Toronto, Canada, and work remotely with teams across North America, Europe, MENA, and Pakistan.
Can Phoenux act as our design team rather than a vendor?+
Yes. We can run as an embedded design team on a monthly retainer, or scope a fixed project with a clear deliverable. We stay past the Figma handoff — through build and review.
What's the difference between a design studio and a freelancer?+
A studio brings a team — strategy, design, and build — with process, redundancy, and a system that survives one person leaving. A named-person retainer is capped by that person's hours; a studio isn't.
How do I choose a product design agency?+
Look at whether they design the unglamorous states, whether they can point to shipped work and real metrics, and whether they'll give you a straight scope and an honest no. Every number on this page belongs to a case study you can read.
How much does product design cost at Phoenux?+
It depends on scope. You'll get back a scope, a duration, and a cut list — a ranked, buyable plan — after the first call, so the price maps to a decision you can actually make.
How long does it take to design and build an MVP?+
An MVP is an idea made real enough to learn from: one priority journey, controlled scope, sprints often one to three weeks. We name the cut list up front so the timeline holds.
Can Phoenux design AI features for our product?+
Yes — conversational AI, agentic workflow UX, and AI-native design systems. We design AI the same way we design anything else: real states, failure modes, and recovery paths, so a model that's right ninety percent of the time doesn't break trust.
Does Phoenux do SEO?+
We handle the content design and structure that search and discovery depend on. It's part of strategy and research, not a bolt-on.
Can Phoenux get us into ChatGPT answers?+
We design content and structure so your product is legible to both people and AI answer engines. It starts with the UX Audit + AI Readiness.
What's slowing your product down? Book a project call
Tell us whether you're building or fixing, the journey that pays the bills, and what “better” means in a metric you already track. You'll get back a scope, a duration, and a cut list. Or an honest no.