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Mobile Design UI/UX Design Information Gathering Workshops

Fintech App

Fintech App
Concept
An app for novice traders to control their investments and hedge funds with ease
Design
Mobile Design UI/UX Design Information Gathering Workshops
Services
Creating web and app interfaces for a smooth user experience and improving adherence
Engagement
2 Months
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Project  
overview

App for novice traders to control their investments and hedge funds with ease. The mobile app makes it easy to view your accounts, positions, and balances. You can view market indices and news, research stocks, and enter an array of trade types from the app.

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Design    
Process

The team consisted of a Product Design consultant, and two UI/UX designers - one for mobile app and another for website design.

One of the app's features ‘Create Strategy’ allows the user to curate thresholds and parameters which can in turn benefit other beginners on the app. Upon some secondary research, it was found that this functionality is currently available only on the web. Moreover, there were no code-less options. Axehedge, however, converts scripting mechanisms into an interface for people who have some prior experience in trading.

The black box feature allows you to earn through monetizing and investing. Gamification was employed to leverage basic psychology to keep users engaged. It ensures that the user is rewarded with a sense of achievement that motivates them to return to the app and enjoy using it for longer. This feature gives the app a competitive edge and enables you to achieve growth goals. Based on the hallway testing, the team had some initial insights for the app. Our next step was to turn to the competition and see how they operate. We gained further understanding as to what our users might expect and how the app could improve that experience.

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Results &  
Insights

Upon final testing, power users were able to create strategies and use the app with relative ease. However, some users faced difficulty in understanding the working of the app and needed some initial onboarding. Our team took this insight into account and simple walkthroughs and coach marks were designed for users to make their experience more swift.

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