The team consisted of a Product Design consultant, and two UI/UX designers - one for mobile app and another for website design.
One of the app's features ‘Create Strategy’ allows the user to curate thresholds and parameters which can in turn benefit other beginners on the app. Upon some secondary research, it was found that this functionality is currently available only on the web. Moreover, there were no code-less options. Axehedge, however, converts scripting mechanisms into an interface for people who have some prior experience in trading.
The black box feature allows you to earn through monetizing and investing. Gamification was employed to leverage basic psychology to keep users engaged. It ensures that the user is rewarded with a sense of achievement that motivates them to return to the app and enjoy using it for longer. This feature gives the app a competitive edge and enables you to achieve growth goals. Based on the hallway testing, the team had some initial insights for the app. Our next step was to turn to the competition and see how they operate. We gained further understanding as to what our users might expect and how the app could improve that experience.