Hours are not the product
A fair estimate starts with what must be true when we stop: ship, learn, convert, modernize.
Then we weigh unknowns, team shape, and calendar pressure. Screen count is a weak proxy for complexity.
Sprint, project, retainer, or credits — the model follows how clear the problem is, not a public rate card.
If you need a commodity logo pack, we’re not the right studio. If you need design that carries the product, let’s talk.