SlashExpertsCustomer references that actually close B2B deals.
Challenge
The problem
B2B sales teams needed a systematic way to connect prospects with customer references — peer validation that accelerated pipeline instead of ad-hoc Slack hunts.
Strategy
How we approached it
Phoenux led discovery, built a design system, and shaped expert-matching and analytics UI so teams could trace influence from reference to revenue.
Full story
Peer validation wins B2B deals. The operational reality is messier: sales asks for a reference, someone digs through relationships, the call happens late or not at all, and nobody can prove which references influenced revenue.
SlashExperts needed a platform that matched prospects with the right customer experts and made the economics of those introductions visible — deals influenced, payouts owed, pipeline impact.
Outcome
Expert matching and deal-influence analytics helped teams close 28% more influenced deals while making payouts and pipeline impact visible in one system.
+28% deal closure rate, refined service model
Services
- Clarity
- Creation