ImgryImage marketing templates businesses can ship fast.
Challenge
The problem
Imgry needed a B2B image automation and publishing tool so teams could create on-brand visuals from curated templates.
Strategy
How we approached it
A six-person design team ran discovery workshops, mapped flows, and built the template + UI system with product and graphic designers working together.
Full story
Imgry is a B2B image automation, design, and publishing tool. Businesses use it to create on-brand image-based marketing from curated templates — without starting every asset from a blank canvas.
The product problem was not “make templates pretty.” It was making template creation and publishing feel operable for marketing teams who need speed and brand control at once. A weak system here becomes either chaos (everyone freestyles) or a bottleneck (design always in the loop).
Outcome
Design system and template library for image-based marketing
6-person embedded team (3 product designers, 3 graphic designers) across a ~6-month engagement
Discovery workshops to validate product direction before UI investment
Services
- Creation
- Clarity
