Image marketing templates businesses can ship fast.
Imgry is an emerging image automation, design and publishing tool. This B2B product is to be used by…
The challenge
Imgry needed a B2B image automation and publishing tool so teams could create on-brand visuals from curated templates.
The solution
A six-person design team ran discovery workshops, mapped flows, and built the template + UI system with product and graphic designers working together.
Project images
The full story
Imgry is an emerging image automation, design and publishing tool. This B2B product is to be used by businesses to boost their marketing by easily creating image-based content from well-curated pre-made templates.
The design team consisted of 6 people - 3 product designers and 3 graphic designers. One of the product designers was responsible for conducting discovery workshops with the client to validate ideas from a product standpoint. The other two designers translated the vision into the user interface and were also responsible for user research, designing flows and mapping. The graphic designers helped c
Based on different use cases, prototypes and use case flows were made. We then developed a questionnaire and uploaded it onto the software. Based on these, we got responses from the users.
The outcome
- Design system and template library for image-based marketing
- Discovery workshops to validate the product direction
- Engagement: about 6 months