DevNationLess friction from graduation to first engineering job.
Challenge
The problem
Many software grads spend 6–8 months hunting for a first role. DevNation needed an end-to-end path that actually helps.
Strategy
How we approached it
We interviewed grads, recruiters, and lecturers, then designed intuitive flows for every power user on the platform.
Full story
A large chunk of software engineering fresh graduates struggle to find jobs in the industry and usually spend 6 to 8 months in the process. There is a need for an end-to-end holistic solution that can help software engineering graduates get jobs, timely, in notable places. The scope of the project was not so clear initially, so the team decided to interview some potential users of the platform, in order to gain a deeper understanding. The focus group consisted of 3 fresh graduates, 2 recruiters, and 2 lecturers — a representation of all possible types of target audience.
Key takeaways: although fresh graduates have preliminary academic knowledge and the ability to adapt to new environments, recruiters are still reluctant to hire them as not ready for the industry. Fresh graduates are eager to land good jobs and tend to skip internships in the process. Most of the students and fresh graduates are clueless about what path they want to pursue.
Outcome
Created aligned workspace connecting students, instructors, and course data
Designed gamified progress tracking with learner badges
Improved student engagement by 45%
Services
- Creation
- Clarity
