MindCetteA calmer way to see entrepreneurial strengths.
Challenge
The problem
Leaders needed a simple questionnaire flow — questions in, a clear result screen out — without feeling like a clinical test.
Strategy
How we approached it
Phoenux designed the evaluation flow and result experience so founders can see strengths and gaps without pressure.
Full story
MindCette evaluates entrepreneurial strengths and gaps. The risk with any psychometric product is feeling clinical: a battery of questions, a cold report, and a founder who never opens it again.
The brief was deceptively simple — a questionnaire flow and a results screen. The craft was emotional: keep the experience calm, readable, and useful without pretending assessment is entertainment.
Outcome
A calm questionnaire-to-results flow with constellation-style visualization helped 200+ entrepreneurs see strengths and gaps without clinical friction.
200+ entrepreneurs · calm questionnaire → constellation results
Services
- Creation
- Clarity
