Dunkin' × Phoenux / Food & Beverage / Quick Service Restaurants

Dunkin' MENA

QSR / F&B — regional digital ordering for MENA

The challenge

Dunkin' MENA needed higher engagement and order frequency through digital channels.

The solution

Phoenux built a MENA online ordering app with seamless loyalty and rewards workflows.


The full story

Dunkin' MENA needed higher engagement and order frequency through digital channels.

Phoenux built a MENA online ordering app with seamless loyalty and rewards workflows.

More orders, larger baskets, and 40% higher repeat transactions.


The outcome

  • Motivated users to place more orders
  • Boosted average order size across the platform
  • Increased repeat customer transactions by 40%

Services applied

CreationMobile orderingloyalty UXregional brand adaptation

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